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App Development

More Than Just Mobile App Developers

Chorley Digital is a UK Based mobile app development agency that designs & builds beautiful apps with an emphasis on user experience.

We help Brands, Enterprises & Start-Up organisations by applying our experience into the app development process. Chorley Digital create a custom user-experience, creating beautiful in-app features with a focus on UX design gettign the best out of digital applications for smartphones, tablets, wearables and other connected devices.

Our team is based in Chorley, Lancashire, and we have a truly global reach, working with clients to develop apps for the UK, USA, throughout Europe and further afield too.

The App Development Company

Chorley Digital have a team of in-house app designers and app developers, building applications for a plethora of mobile platforms including iOS, Android, Windows Phone and HTML5 web apps.

As a conversion agency, we focus first on functionality and then on dynamic design, developing techniques that enable your visitors to gain access to the right information, quickly and without restriction.

We manage the entire process, from fine-tuning the initial concept to creating a prototype, creating breath-taking design, and placement in the app store. 

We build everything from social media platforms, to games and navigation apps, so whatever you need, Chorley can develop. 

Before we draft the architecture & UX, we identify the core features and any other requirements your app will need. We work with you to identify the monetization, build a business case, and establish the best way to market your application once it has been completed.

Chorley Digital work with every level of your organisation to expose what’s really important. Uncovering the minutia of your business and it’s relationship with customers.

Take a look at our app development guide to help you define the purpose of your application:

  • Define the main purpose of your app and establish a simple user journey that allows users to locate the information they need
  • Understanding your audience gives you the opportunity to tailor the app to their requirements
  • Whether you are selling a product or providing a service, tailoring the app to the audience means your business is more likely to be recommended
  • Chorley Digital develop apps based on several different platforms. Choosing the right one is essential to providing an efficient service
  • Our creative, app development and user-experience teams collaborate throughout the process to ensure your app meets all of the necessary requirements
  • Navigation is key to app success, so a clear and simple user-journey should always give the user what they need as quickly as possible. For this reason, decide which salient information should feature on the main dashboard
  • Providing simple categories links on the main dashboard will give your audience clear paths to get to the information they require if it is not immediately present
  • Implementing bots into apps can enable users to gain additional information quickly without having to interface directly with your customer services departments
  • Be revolutionary. There is no definitive user journey – it should depend on the priority of the data and how it is to be presented
  • Chorley Digital start every project with a blank sheet and create a unique user-journey that best suits the purpose of the application
  • Statistical data should be presented on the dashboard in chart form as they are always the best way to provide instant high-level analysis
  • Apps are limited to display space, therefore written content should always be as concise as possible – use imagery to guide the user
  • Chorley Digital develop user-experiences to deliver data in the simplest way possible, making it easily digestable
  • Understanding your audience allows you to prioritise content, answering their questions and leading them to what they are searching for as efficiently as possible
  • Simplify your text and don’t be afraid to use plain language or show personality– visitors will often leave if the writing style is difficult to digest
  • Use clear calls to action, encouraging the customer to commit to a purchase, or simply get in touch
  • Your user experience can be the difference between someone trusting the app to make a conversion – poorly established user-experiences cost you revenue
  • Tailoring the app, it’s user-journey and content to the native functionality of the device improves the user’s experience
  • Not everyone uses the same devices, so you need to make sure the design caters for multiple device screen sizes and in-built capabilities
  • Failure to accommodate the latest integrated mobile technology will lead to a downfall in the popularity of your application – stay on trend
  • Make intuitive use of the features of each device – facial recognition, for example, is a reasonably new tool being rolled out as a security feature, however integrating this as a usable feature in an app will improve the user experience
  • In addition to improving the user experiencing, embracing new technology is likely to lead to wider sharing by the public, as they are able to find real world applications for them
  • Chorley Digital always create apps with these factors in mind and we always  push the boundaries, developing new methods to improve user experience, integrate the latest technological features and increase conversions

App Purpose

First, we define the purpose and create the most effective way to deliver the content to the user. We’ll even help develop the business model.

App Wireframing

Once the purpose is defined, we create a simple wireframe to ensure a) the content makes the best use of the mobile phone screen, and b) your mobile app is easy to navigate for the user.
 

App Prototype

Prototyping gives us the chance to apply design ideas to the wireframe of your mobile app, exploring how the app will look and flow before we start coding. 

User Experience

All of these components combine to create the best possible user-experience – this is imperative to make sure your app is used on a regular basis, and there are no inconsistencies in the design as users move around it.
 

Get a quote for your app

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