What is PPC? Pay-Per-Click (PPC) marketing allows you to get your brand in front of people searching for the products, services or information you offer in an incredibly swift and efficient manner by targeting specific search phrases.
Unlike organic rankings, PPC allows you to pay a fee for each person that clicks on your advert and visits your website. Fees are dependent upon the competitiveness of the search term, which is measured by how much advertisers are willing to spend for each click.
Brandseam employ an intelligent mixed strategy when managing PPC for our client’s, allowing us to use the flexible nature of PPC marketing to target short-term or seasonal products, ensure longer term traffic for core-products and maintain search real-estate on branded queries to ward against competitors attempting to steal your audience.
This approach ensures you get the best possible return for your ad budget, optimising results and minimising spend. We can target specific audiences based on their preferences, characteristics and even locality.